行銷軟體選擇與應用案例

　為使本國籍及外國籍學生深入瞭解臺灣企業文化，促進產學界良好交流，增進多元文化以培養國際思維，由中鼎教育基金會(CTCIEF)及台灣企業永續研訓中心(CCS)共同籌辦的「企業社會責任領航計畫」活動行銷軟體，今年已邁入第二屆。「2018年企業社會責任領航計畫-春季行動 2018 CSR Captain Program-Spring Action」活動，開放國內就讀大專院校的本國及外籍學研生組隊報名參加，透過活動深入觀察台灣與國外企業及落實執行企業社會責任，以及不同國籍的學研生在活動期間彼此相互學習及研討，特邀CSR相關領域之學者專家講授永續發展教育課程以及6家企業代表分享CSR個案實務講座，期許學子在活動中的體驗與收穫帶回校園，再藉由社群媒體分享到自己的國家，將臺灣企業CSR個案執行成果，傳播分享至全世界；同時學員們的創意提案，亦可以讓參與分享的企業獲得極具啟發性之回饋。

　「2018年企業社會責任領航計畫-春季行動」活動區分為初選、研習、審查及成果發表評選4階段，初選階段將依報名隊伍篩選符合資格12支隊伍，並於5月5日(星期六)進行1天的研習課程，規劃邀請致力於CSR領域的專家學者講授國際CSR發展趨勢及政策執行動向，並邀請6家臺灣標竿企業經驗分享產業CSR推動現況。行銷軟體最後再於5月19日(星期六)進行成果發表與評選，經委員評審後之優秀隊伍將頒發「中鼎CSR獎學金」第1名新台幣2萬元整、第二名新台幣1萬6千元整及第三名新台幣1萬2千元整，其餘隊伍經評委評核通過者頒發獎學金1萬元整。

　本活動報名時間自即日起至4月14日(星期六)24：00止，僅限網路報名，竭誠歡迎國內大專院校大學部或研究所之本國學生及境外學生組隊報名參加挑戰，詳情請參閱台灣企業永續研訓中心官網(http://www.ccstw.net/)、中鼎教育基金會官網( http://www.ctcief.org/?PID=signup)之活動網報名頁面或中鼎教育基金會FB粉絲專頁。

英文內容
“CSR Captain Program” is hosted by CCS (Center for Corporate Sustainability) and CTCIEF (CTCI Education Foundation). As we recall the 2017 conduct of the “CSR Captain Program” event, “2018 CSR Captain Program-Spring Action”is also conducted to enhance students’ understanding of the enterprise culture in Taiwan, and to improve the interaction between students, professors and enterprises. The event also aims to promote multicultural views of students and to develop their international thinking. Each team shall have four members from the same university, including Taiwanese and foreign students. Through the in-depth observation of enterprise in Taiwan, CSR implementation, and CSR cases sharing and discussion by professors and enterprises in CSR related fields. It’s able to gain a better appreciation of Taiwan’s corporate culture, enhance the between and, stimulate multiculturalism and develop broad international perspectives. At the same time, the innovative CSR method proposal from the students is also able to make theenterprises which joined the CSR cases sharing gain the inspiring feedback.

The event is divided into four phases, including Initial Selection, Study Courses, Examination and Results Presentations Selection. Through the Initial Selection, 12 qualified teams will be chosen. The Study Courses will invite CSR experts to lecture about international CSR development and policy implementation trends, and will also invite 6 benchmark enterprises in Taiwan to share the situation of CSR program/performance on May 5th. The Results Presentations Selection will be hosted on May19th, with the host organization awarding the winners with the ”CTCI CSR Scholarship” in the amount of $NT20,000(First place), $NT16,000(Second place), $NT12,000(Third place), and $NT10,000(the other teams).

Registration will be available until April 14th, 24pm. This is an online registration only event. Registration shall be conduct through the official event website link at the CICT Educational Foundation URL(www.ctcief.org), CICT Educational Foundation Facebook page or the Center for Corporate Sustainability URL(www.ccstw.net).

(蘇松濤報導)  行銷軟體